Big business marketing dogma: you can’t mix business and politics — and still make money. Oh yeah? Last week, I talked about my Homebrew Beauty experiment and how I decided that there’s more money to be made in sharing rather than keeping things secret.

Here’s how I’m going to test this premise:

By monitoring how many organic leads I attract by using my ideal customer profile to design my marketing. Let’s break the concepts down.

Organic leads are people who find my content, like it, interact with it, and get on my email list

My Ideal Customer Profile or the Ideal Customer Avatar is the ideal customer I have in mind

Content Marketing means generating social media posts, blog posts, videos, and other content to help solve your Ideal Customer Profile’s problem and attract them to you.

My Avatar: Alexandria Ocasio-Cortez

From her New Green Deal to her amazing bullshit detector, her ability to stand up and confront injustice, and shutting up Republicans who are complaining about her paying her staff a living wage — these are all the things I want in my ideal customer. Someone who prioritizes human beings over profit.

So this is the experiment

If I radically prioritize human beings over seeking profits, will we make money?

Let’s find out together. To follow along:

• Subscribe to this podcast
• Join the Sabbatical Beauty email list
• Join our Sabbatical Beauty Facebook Group

I can’t wait, can you?