Tracy Davis and Melissa have an engaging conversation on why solving a business problem is crucial for a startup's success. Tracy shares how she uncovered the business problem for Trax Analytics and why their solution is so important for clients. She delves into the importance of asking prospective clients a simple question - “What’s the cost of not doing something?” and how this one question provides a springboard for a sales proposition and solution. She also talks about funding, why she decided venture capital wasn’t suitable for her company, and the importance of being a true leader.