Melissa engages with the founders of Ticket Socket, Mark Miller and Kai Blache, to discuss their journey of founding and managing a white-label event ticketing and registration startup.  Mark and Kai share why they started TicketSocket, how they built a company culture that creates happy and dedicated employees, the advantages of tribal thinking and decision-making, and why non-dilutive funding was the right fit for their company, including how revenue-based financing provided the flexibility they needed during the pandemic.