<ul>
<li><a href="https://iamashley.co.uk/pmf-struggles/">Product-market fit struggles blog post</a></li>
<li><a href="https://withjack.co.uk/">With Jack</a></li>
<li><a href="https://www.lennysnewsletter.com/">Lenny's newsletter</a></li>
<li><a href="https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket">How to know if you've got product-market fit</a></li>
<li><a href="https://iamashley.co.uk/reflecting-on-a-disappointing-product-launch/">Reflecting on a disappointing product launch</a></li>
<li><a href="https://www.meritechcapital.com/blog/lemonade-ipo-s-1-breakdown#:~:text=While%20Lemonade%20has%20only%20been,active%20customers%20up%20108%25%20YoY.">Lemonade's IPO breakdown</a></li>
</ul>

The road to automating my business

A transparent account of bootstrapping an insurance business as a solo founder.