“People don't buy what you do; they buy why you do it. And what you do proves what you believe.”

In this episode of the Books Made Me Do It podcast, Catherine shares with us how to communicate and adapt your mindset to inspire others, which she learned from Start With Why, written by Simon Sinek, author and inspirational speaker. He introduces the idea that great leaders inspire others by putting the Why (the purpose) before the How (the process) or the What (the product).

By WHY, Sinek means what your purpose, cause or belief is? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others. In this episode, Catherine will guide you through the process of understanding how to define your WHY. Are you ready to communicate like a leader, gain clarity on your WHY and inspire others to take action?

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