Meet Gay Gaddis, the owner of Austin-based T3, one of the largest woman-owned advertising agencies in the U.S. and author of COWGIRL POWER: HOW TO KICK ASS IN BUSINESS AND LIFE. In our first byte, Gay explains how cowgirls aren’t just a metaphor; cowgirl culture is real and has distinct values. In byte number two, Gay and host Jordan Rich discuss the elements of character; how fairness and respect fit side-by-side with cowgirl toughness. Finally, Gay explains how cowgirl kick-ass culture relates not only to the business world but to all of life’s experiences. The podcast concludes with a brief tour of the "Cowgirl Power Toolkit" and to make it work for you. Saddle up for a good listen!