Josh Bernoff, co-Author of Groundswell explains how you can harness the power of social technologies and turn the force of customers connecting online to your own advantage.

Launch: How to quickly propel your business beyond the competition

The BOOKED for Lunch podcast features interviews with the world's best business book authors and thinkers.  Ideal for those who want to expand their business education and be inspired by thought leaders who present on trends and big ideas. Host: Suzi Dafnis, Australian Businesswomen's Network. More details at www.abn.org.au