Book Marketing Show Podcast with Dave Chesson
Book Marketing Show Podcast with Dave Chesson
Dave Chesson, Founder of Kindlepreneur and KDP Rocket
Are you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well. Having created one of the largest websites on book marketing,, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!
64: Book Launch to Consistent Sales Case Study
You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but hoping to sell that book, too. Author Amy Lyle talks about what she did for her launch and how it set her on the path to great book sales. For more information, visit the show notes at
Feb 18, 2019
23 min
63. Marketers & Coffee: Publishing Companies and Deals with Anna David
Authors are finding themselves questioning if they are better suited for going with a traditional publisher vs. going the self-publishing route. Anna David has seen both worlds. Her first six books were traditionally published, but now she prefers to self-publish, and she also started a publishing company for others. She talks about the pros and cons of going with a traditional publisher. For more information, visit the show notes at
Feb 11, 2019
26 min
62. Best Writing Tools for Authors
Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs is free and cloud-based, meaning you can access it from anywhere. Scrivener has the most bells and whistles, though, and is designed with authors in mind. Each one has pros and cons, and depending on your style of writing, you may prefer one over the others. For more information, visit the show notes at 
Feb 4, 2019
10 min
61. What Publishing Companies Are Really Like (Insider Story)
I’ve had the pleasure of working with publishing companies as an author and consultant. I’ve also seen plenty of interesting things that have a profound effect on authors both self-published as well as those working to become published by one of these companies. In this episode, I talk about 4 ways authors can leverage publishing companies, how companies structure their deals, and how you can set yourself up for a better position when pitching. For more, visit
Jan 28, 2019
15 min
60. Marketers & Coffee: Facebook Pages for Authors
Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a powerful tool and, used correctly, can help your readers connect with you more. Audrey Hughey talks about how Facebook pages can separate from our personal profiles and what kind of content works to our advantage when it comes to selling without seeming “sales
Jan 21, 2019
30 min
59. How to Get Paid Writing Other People’s Books
When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reasons not to discount ghostwriting. For more information, visit the show notes at
Jan 14, 2019
20 min
58. Reviving a Dead Book (Case Study #4)
Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make. For more information, visit the show notes at
Jan 7, 2019
33 min
57. How to Make a Children’s Book
Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year. Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market their own children’s books. The tips she shares in this episode will help you think about the different factors to consider when writing a children’s book, as well as get you started in the right direction. For more information, visit the show notes at 
Nov 26, 2018
27 min
56. Using AMS Ads to Increase Your Sales (CASE STUDY)
Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book. For more information, visit the show notes at
Nov 19, 2018
22 min
55. Book Price Hack that will Make You More Money
If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them. Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make sure you’re adjusting the price so it make sense for the size of your book and still gives Amazon and Barnes & Noble a profit. For more information, visit the show notes at
Nov 12, 2018
11 min
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