Trudy Beerman is a doctoral candidate at Liberty University pursuing a research interest in influential reach. She is the author of the book REACHology(TM) Because measuring influence should be a science, not an art. The REACHology(TM) Score is an innovative new way to measure influence and audience reach as it evaluates that score by considering the person's credentials, experience, publications, following, and digital footprint.Want to be a guest on Book 101 Review? Send Daniel Lucas a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/17372807971394464fea5bae3 Hosted on Acast. See acast.com/privacy for more information.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.