Send us Fan Mail We trace how “spirit guides” evolved from culturally rooted helping spirits to a modern catch-all, and why specificity and ethics matter when guidance becomes public and profitable. Along the way, we unpack the Barnum effect, cultural appropriation, and practical steps for accountable practice. • Indigenous helping spirits embedded in culture and protocol • Spiritualism’s evidential focus on verifiable details • Theosophy’s universal “masters” and authority without proof • N...