Bloomberg Businessweek
Bloomberg Businessweek
Bloomberg
The Great Hotel Branding
10 minutes Posted Jun 3, 2026 at 12:00 pm.
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The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.

Whether you are paying $300 or $1,300 a night, hotel rooms across the globe have increasingly succumbed to "blanding" = a phenomenon where unique, localized, or character-driven design is stripped away in favor of a homogenized, predictable, or minimalist aesthetic.

For more, Carol and Tim Stenovec, spoke with Brandon Presser, Bloomberg Pursuits Travel Columnist.

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