Fortnite is the world's most popular videogame, raking in $300 million a month selling digital goods. At the same time, Fortnite is transforming the industry with cross-platform play, a stiff-arm to Google Play and a big push in support of hardcore mobile gaming. The big question now is how do brands take advantage? I chatted with Seven Volpone, an esports industry veteran and founder of Subnation, which connects brands with gamer lifestyle and culture. With Fortnite about to begin regular esports tournaments, Volpone says now's the time for brands to hop aboard the Battle Bus headed to Anarchy Acres.--- Support this podcast: https://podcasters.spotify.com/pod/show/davidlbloom/support