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In 2011, New York-based digital artists Kevin and Jennifer McCoy created Northwest Passing for TPR; but instead of presenting what one might expect, they offered visitors to the space a live improvisational theater experiment featuring professional actors giving fake lectures about traditional artworks by Northwest Masters. The experience revealed all kinds of questions about the assumptions we make about works we think we know and should always revere.

In this interview, we visit with Kevin McCoy during the launch of his first company, an online platform for the buying and selling of digital artwork. Monegraph, as this company is called, could change everything about how we value artwork and how artists get paid for the work they make.

Watch video of Northwest Passing