Your startup isn’t failing because of your tech or funding—it’s because people don’t feel your brand.In this episode, Jakob Trpin, founder of Yesyesandtwo, breaks down why emotional branding is the hidden growth engine for startups. Discover how subconscious branding cues, human-to-human marketing (H2H), and internal culture alignment create trust and drive investor confidence.What You'll Learn:How to connect emotionally with customers to outlast competitorsWhy most startups fail at branding (and how to avoid the same trap)Insights into human-to-human (H2H) branding beyond B2B and B2CThe critical role of internal branding in startup successInvestor perspectives: Why trust often comes before metricsStrategies for scaling authenticity as your startup growsGuest Spotlight:Jakob Trpin, Founder of Yesyesandtwo, is a branding expert with 18+ years of experience shaping global brands like Audi, Red Bull, Marvel, and KTM. Known for turning complex psychology into actionable branding strategies, Jakob helps startups build meaningful connections that stick.Like what you hear? Follow Startuprad.io, subscribe on Spotify and Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review! Share this episode with fellow founders, investors, and team members building something extraordinary.Guest Name: Jakob Trpin, Founder at YesyesandtwoBlog Post: startuprad.io/post/emotional-branding-for-startups-how-to-win-hearts-not-just-marketsTimestamps:✉️ Work with us: [email protected]💬 Feedback: https://forms.gle/Qp53eVuc9P1RMqWj8💼 Follow Jörn on LinkedIn: linkedin.com/in/joernmenninger