What if spending more on marketing is actually making your marketing worse? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Steve Armenti, lifelong marketer and founder of twelth agency, to talk about the big B2B trap: more budget, more leads, more outbound, more tools… but somehow worse results. Steve has worked across agency, Google, DigitalOcean and now ABM, so he’s seen the demand gen machine from multiple sides — including the part where everyone realises the MQL ...