Why are we still having to prove that marketing contributes to revenue? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Karen Lloyd, podcast host, recruiter, headhunter and founder of Armstrong Lloyd, to finally give revenue the dedicated airtime it deserves. We talk about why marketing needs to be commercially accountable, how to prove contribution without getting lost in attribution drama, and what happens when sales and marketing stop trusting each other. Mark...