Going after a new segment sounds sexy… until you actually try to do it. 😅 New vertical, new geography, new buyer, new motion — and suddenly everything breaks: messaging, pricing, onboarding, customer success, and your sanity. In this episode, Emma and Ruta are joined by Anastasia, founder of B2B Practitioners, to talk about when segment expansion is actually smart — and when it’s a fast track to chaos (especially in seed and Series A land). Marketing confession of the episode: Ana...