Peter Friedman, CEO of Liveworld and author of The CMO's Social Media Handbook, discusses what social media means for a company, the employees, and the C-Suite. Social media touches various aspects of a company, from sales to marketing to customer service. Friedman shares steps companies should take to fully engage in a social media program, strategies to become effecient and effective, and why social media is critical for business success.
Visit <a href="http://www.c-suitebookclub.com" target="_blank">http://www.c-suitebookclub.com</a> to learn more about Peter Freidman and all of our other bestselling authors.
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Bizcast :: Adrian Ott, Author of "Exponential Influence: Designing Digital Habits That Engage Distracted Customers"

Kevin Craine interviews leading business authors such as Jeffery Hayzlett, Scott McKain, Dave Kerpan and more share the tips, strategies, and key points from their bestselling titles, and how it all impacts you. From the front-line employee to the C-Suite executive, Bizcast is the place to learn more about your favorite business authors and get a deep look into the insights shared in their books. Visit C-Suite Book Club to learn more about our bestselling authors, including blog posts and full-length episode of Best Seller TV. Bizcast is part of C-Suite Radio, a division of C-Suite Network.