In this episode, we look at 25 simple but powerful principles that can help your business succeed in Nigeria. Often overlooked or underutilized, they can mean the difference between a thriving business and a dying one. You can read along on Medium. Get more business ideas on our website Biz Column. Listed below are the principles addressed.

1. Division of Labour
2. Economy of Scale
3. Return on Investment
4. Self-sufficiency
5. Sustainability
6. Scarcity and Choice
7. DIY
8. RRR (Reuse, Repurpose, Recycle)
9. Research and Development
10. Brand Identity
11. Value Proposition
12. Adaptability
13. Customer Service
14. Delayed Gratification
15. Market Research
16. Customer Acquisition
17. Less is More
18. Nepotism Begets Ruin
19. Diminishing Returns
20. Pennywise, Pound Foolish
21. Opportunity Before Dreams
22. Family Business
23. Entrepreneurship
24. Start Small
25. Keep Records

Hope you find it useful! Also, check back for more insightful episodes.

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