BIV Today
BIV Today
Business In Vancouver
Greg Malpass talks Traction on Demand’s big sale to Salesforce
15 minutes Posted Mar 11, 2022 at 11:16 pm.
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Salesforce’s interest in the B.C. tech scene is showing no signs of slowing down. After acquiring startup Mobify and Vancouverite Stewart Butterfield’s Slack in the past few years, the CRM giant has set its sights on Burnaby software firm Traction on Demand. Traction founder and CEO Greg Malpass joins BIV Today to discuss why now was the right time to sell his company. BIV’s Tyler Orton hosts. 

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