On BIV Today...
Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization&mdash;infused beverages and edibles.
Kirk LaPointe hosts, see more at <a href="https://biv.com/">https://biv.com/.</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Vancouver’s shopping culture is cultivating the country’s most productive malls

British Columbia's only daily news show focused on business, brought to you by Business in Vancouver newspaper and biv.com. Join hosts editor-in-chief Kirk LaPointe as well as reporters Tyler Orton and Hayley Woodin as they interview Canada's business and political leaders about the pressing issues facing British Columbian businesses and industries today. Join them as they discuss real estate, technology, the resource industries and local and provincial politics.