On today's episode, the spotlight is on Trina Morgan, the dynamo behind Aesthetic & Implant Dentistry of Lubbock. Trina is more than an operations manager; she's had a substantial impact on the practice's vision and actualizing innovative marketing strategies. Trina shares her philosophy of how crystallizing your vision - your ideal practice, the procedures you want to offer, and the patients you wish to cater to - can directly shape your marketing approach.