Is the traditional "per-seat" SaaS model officially obsolete? In 2016, Ron Gabrisko joined a startup with less than $1M in ARR. It was a company of 50 engineers and a product beloved by developers who had never even spoken to a sales rep. Ten years later, Databricks is a $134B giant doing $5.4B in ARR and they are still growing at a staggering 65% year-over-year.No CRO in history has built a revenue engine this fast, from this early a starting point. Ron didn't do it by following the standard Silicon Valley playbook; he did it by pioneering Consumption-Based Pricing and leveraging Open Source as the ultimate top-of-funnel engine. In this masterclass, we break down: Consumption vs. Seats: Why Databricks tied its pricing to the "most basic unit of value" and how it fueled a $100B+ valuation.The Open Source Funnel: How to monetize a community without "locking them in".Building Trust with Engineers: Why Ron hires "really technical sales folks" to add value rather than just pitching.Scaling through Innovation: Why Databricks didn't stop at one product, but built a sticky ecosystem (Spark, Delta, MLflow).The GenAI Future: Why owning and protecting your data is the "secret sauce" for the next decade of AI.Timeline :