Date: September 17th, 2026 Summary: Kevin King walks through the five numbers that show whether a TikTok creator will actually sell your product, and how to recruit, brief, and keep the creators who deliver. He also covers a hidden AI video ad builder inside Amazon's ad console, Similarweb and Statista's State of Ecommerce 2026 report on how shoppers are stacking AI on top of search, and the three send windows that decide which Black Friday emails get read. Key Points Discussed: The five numbers that show whether a TikTok creator will sell: post-fulfillment rate, engagement ratio, shares and saves, consistency, and comment qualityWhy follower count and standalone GMV mislead, and JoinBrands' practical filter of $10K+ GMV, an 89%+ post rate, and a matching nicheFixing the cold start with a seeding round of roughly 100 creators for about $2,500 plus product costWriting a complete first outreach message, following up after the sample ships, and briefing creators with bullet points instead of scriptsPaying to keep the winners: high starting commissions, GMV bonuses, retainers, and community buildingAmazon's advanced AI video builder for streaming TV, and porting its videos into Sponsored Brands video ads (with an 8% ACoS example)Jake Thomas on Marketing Misfits: the psychology of YouTube titles and the three click-worthy emotions of curiosity, fear, and desireInteresting stats: LLC formation costs by state, from $35 in Montana to $1,000 in Massachusetts, plus California's $800 annual LLC taxSimilarweb and Statista's State of Ecommerce 2026 report: AI appeared in 11.4% of US shopping journeys, and 89% of those also used searchAI referrals growing 203% year over year from a 0.4% share, and Alexa for Shopping (formerly Rufus) product page traffic up 537%Amazon's category winners and laggards, and why catalogs are growing faster than shopper attentionAgentic checkout, shopper trust in AI purchasing, and getting product data ready for a machine to reason overOmnisend's three Black Friday send windows (6 to 9 AM, 12 to 2 PM, 8 to 10 PM) and a specific job for each sendResending to non-clickers, local-time sending, phone-first email design, and Amazon Attribution links for the Brand Referral Bonus Links Mentioned: EUKA.ai, the creator-sourcing platform where panelist Jordyn runs partnershipsTry the Billion Dollar Sellers Club for $9Chris Rawlings on Amazon's hidden AI video ad builder (video)Marketing Misfits: The Psychology of YouTube Titles with Jake Thomas (video)Subscribe to the Marketing Misfits newsletter Hot Picks: Micro and nano influencers claim 50% of marketing budgetsAmazon Prime Big Deal Days deadline extended to Sept 22Amazon parts ways with 21 Air after Miami Prime Air crash Stump Bezos Answer: Amazon has slightly over 10,000 return drop-off locations, enough to put one within 5 miles of 80% of the US population. Parting Shot: "I am wealthy in my friends." From William Shakespeare's Timon of Athens.Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)