hursday 4th of June 2026Summary: Kevin King breaks down New York's new synthetic performer law taking effect June 9th and what it means for any seller using AI generated humans in US ads. He also covers Amazon removing the paywall on the best part of Amazon Marketing Cloud, a cohort study showing cheap customers cost the most, an llms.txt generator tool, and fresh stats on AI search traffic to Shopify stores.Key Points Discussed:Amazon removed the paywall on AMC paid feature tables (including Amazon Insights) through December 31st — query the organic side of the customer journey at no costThird party data like Experian still costs money, but the Amazon 1P tables are now free to queryAMC now provides 25 months of cohort lookback dataNew York's synthetic performer law takes effect June 9th — first US state to require disclosure when ads use AI generated humansYou can't geofence New York out of Amazon Sponsored Ads, so treat it as a national rule for US facing campaignsA synthetic performer is any human-like figure created or heavily altered by AI to look like a real person; digital replicas of identifiable real people fall under a separate NY lawThe disclosure duty sits with the ad creator (brands, agencies, freelancers) — not Amazon, TikTok, or MetaPenalties: up to $1,000 for a first violation, up to $5,000 each after, with a 5-day cure window after written noticeExemptions: audio-only ads, AI language translation that doesn't change appearance, and promos for films, shows, and gamesIn scope for Amazon: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP creative featuring AI humans; off-Amazon paid media and boosted organic posts also countA 6-step seller checklist: audit creative, map New York risk, add disclosures, update agency briefs/SOWs, build a 24–48 hour fast-fix lane, and pick a long-game model strategyCalifornia, Texas, and Illinois are lining up their own AI advertising rulesShopify Q1 2026 data: AI search traffic is still small, but converts 49% higher than organic and carries a 14% higher average order valuellms.txt files give AI models structured info about your store, improving accuracy and reducing hallucinations about your brandGabriel Caceros cohort study: customers acquired through Amazon bought 2.3x more over 18 months than TikTok-acquired customersLTV by channel — Amazon Sponsored Brands branded defense ($312, 34.7x LTV:CAC), Amazon DSP ($204), Amazon Sponsored Products ($187), Walmart Connect ($129), TikTok Shop ($81)Reallocation result over 90 days: revenue flat, contribution dollars up 31%, LTV per customer up 47%Links Mentioned:Join the Billion Dollar Sellers Club — just $9 to try it outThe AI Amazon PPC Challenge with Chris Rawlings (June 29–July 3)Marketing Misfits episode with William DeVito on AI mindsetQuickly generate your llms.txt file here at no chargeGabriel Caceros' cohort study on LinkedInHot Picks:Amazon announces Prime Day is June 23–26Prime Day is becoming an agentic shopping eventMotorola phones are hijacking affiliate codes in the Amazon appThe 100 Best 3PL companies in the USA for 2026Stump Bezos Answer: Walmart is eligible to get back up to $2.4 billion in tariff refunds from the US Government.Parting Shot: "Opportunity often comes disguised in the form of misfortune, or temporary defeat." — Napoleon HillFind us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.See the full Billion Dollar Sellers Media LibraryAsk the Ecom Oracle your ecom questions (better than Chat GPT!)