Show notes
Date: Monday 20th of April 2026Summary: Kevin King covers CBP's newly launched CAPE tariff refund system, sobering survey data showing nearly 70% of Amazon sellers are grinding or distressed, the Nashville sellers' song born out of frustration with Amazon's payout changes, a hero image tip from John Aspinall, Amazon's new review sharing rules rolling out through May 31, and a reality check on how small AI adoption really is.Key Points Discussed:CBP's CAPE (Consolidated Administration and Processing of Entries) system launch for processing roughly $127 billion in IEEPA tariff refundsHow the refund process works: ACE Portal, CAPE Declarations, Phase 1 limits, and 60–90 day timelinesSurvey of 900 sellers: 23% thriving, 31% grinding, 38% distressed, 8% consolidatingAmazon's margin squeeze: 3.5% fuel surcharge, 7-day payout clock shifting from ship to delivery, and auto-deducting ad spend from proceedsMillion Dollar Sellers' 24-hour advertising boycottEcom Mastery AI attendees recording a song in Nashville with Tyler Cain and Billboard #1 artist Meghan LinseyHero image tip from John Aspinall: sell the experience, never show a closed containerAmazon review sharing rule changes (Feb 12 – May 31) and what sellers should audit this weekAI adoption reality: 84% of the world has never touched an AI tool, and fewer than 5 million are advanced usersLinks Mentioned:CBP IEEPA Duty Refunds information page"Bye Bye Bezos" — the Nashville sellers' song videoLive AI Amazon PPC Challenge Registration (April 27 – May 1)Stack Influence Platform (10% off this month)Hot Picks:California says Amazon punishes sellers for lower prices elsewhereHow a proper Amazon SEO strategy improves your PPC resultsOnly a fraction of TikTok trends last beyond two weeksGoogle's new AI-powered shopping raises new competition questionsAndy Jassy's annual letter to Amazon shareholdersStump Bezos Answer: Google's AI Overviews are wrong 10% of the time.Parting Shot: "Champions behave like champions before they're champions; they have a winning standard of performance before they are winners." — Bill WalshFind us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.

