Show notes
Date: Thursday, December 18th, 2025
Key points discussed:
- BDSS-13: The Billion Dollar Ascent event (January 20-22, 2025 - online only)
- AEO for Amazon sellers part 2: action plan for optimizing your brand for AI discovery
- Checking Bing indexing and Reddit reputation for AI visibility
- Technical foundation fixes for AI crawlers
- Content update strategies for AI citations
- Strategic moves by end of March (reviews, aggregators, schema markup, llms.txt)
- GNO Partners hiring senior brand managers ($220K-$300K OTE)
- Marketing Misfits episode with Ingrid Macher on fitness entrepreneurship
- Holiday shopping stats: Amazon at 73%, ChatGPT now at 13%
- Sarah's TV advertising case study and the halo effect
- Swapt: QR code marketing and compliance platform for Amazon FBA
- Amazon's canonical URL manipulation issue and how to fix it
Links mentioned:
- AEO part 1 (last Monday's newsletter)
- Bing Webmaster Tools
- Page speed tool (Pingdom)
- Schema markup (Schema.org)
- GNO Partners job description
- Marketing Misfits: Ingrid Macher episode
- Swapt - QR code marketing platform
- Advertise with Billion Dollar Sellers
Hot picks:
- Amazon delivery van stolen with driver inside
- How AI becomes the place consumers start everything
- Bezos on his four differentiating principles
Stump Bezos answer: Tuesday after Cyber Monday is a bigger discount day than Black Friday or Cyber Monday
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