Show notes
Date: July 7th, 2025
Summary: Kevin King discusses Prime Day strategy and prep, Amazon's traffic hijacking tactics, new Vine pre-launch reviews, AI's impact on SEO citations, Helium 10's affiliate changes, and Fakespot's shutdown.
Key Points Discussed:
- Prime Day 2025 expanded to 4 days (July 8-11) with competitor events overlapping
- Sponsored Products dominated 86% of Prime Day 2024 sales - focus there over DSP
- Amazon bidding on competitor brand terms during Prime Day to hijack traffic
- New Vine program allows up to 30 reviews before product launch
- Google AI Overviews cite Reddit (21%), YouTube (19%), Quora (14%) - not brand sites
- Helium 10 changing affiliate structure from lifetime commissions to upfront payments
- Fakespot fake review detector shut down July 1st after Mozilla acquisition
- Tariff deferment strategies and direct shipping solutions
Links Mentioned:
- Live AI webinar registration (July 10th)
- Stack Influence Platform (10% off code: BillionDollarSellers)
- Prime Day 2025 PPC Bootcamp | SSP #676
- Helium 10's Prime Day checklist
- BDSN Mystery Link of the Day
- Portless tariff deferment solution
- Stack Influence micro-influencer case study
- #393 - Combating Fake Reviews in the World of E-Commerce with Ming Ooi
Hot Picks:
- Despite tariffs, Amazon has not seen prices appreciably go up
- TikTok's second round of massive layoffs reveals toxic culture in USA
- Brands turn to tariff engineering to avoid higher import taxes
Stump Bezos Answer: Google AI Overviews cite Reddit most - 21% of the time
Find us at BillionDollarSellers.com