If You Want To Make More Money, Avoid These 7 Mistakes from BigDeal

If You Want To Make More Money, Avoid These 7 Mistakes

26 minutes Posted Sep 10, 2026 at 8:30 am.

) Introduction: The Fear Tax and Why You're Underpriced

) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream

) The Seven Deadly Pricing Sins: How to Identify Your Mistakes

) Chris Doe on Pricing Psychology: The With or Without You Energy

) Sin One and Two: Imitation and Delusion

) Sin Three: Surrender Through Discounting

) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction

) Charlie's Story: From $5K Job Coaching to $40K Book Proposals

) Value-Based Pricing: The 10-20-30% Formula

) Compared to What: The Most Powerful Sales Question

) The Five-Step Repricing Framework: Floor, Ceiling, and Action

) The Million Dollar Book Launch and Your Next Move

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My new book Own Or Be Owned is about building a business that makes more money without needing more of you. Grab your FREE ticket to the live launch, get our scaling tool, and enter for a shot at $1 MILLION in cash and prizes: https://contrarianthinking.biz/raiseyourprices

The only thing between you and the income you want is believing you need permission to charge what you're worth.

In this episode, you'll learn:

The “Fear Tax”

Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt

The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins

The Seven Deadly Pricing Sins

My five step repricing framework

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