As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-dealYou've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale.In this episode, you'll learn: The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson How to anchor the conversation around consequence, not cost, so price becomes irrelevant The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path The premium close that gives control back to the buyer and makes them feel smart for saying yesStop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty.___________((((((((((___________MORE FROM BIGDEAL🎥 YouTube: https://www.youtube.com/@podcastbigdeal📸 Instagram: https://www.instagram.com/bigdeal.podcast📽️ TikTok: https://www.tiktok.com/@big.deal.podMORE FROM CODIE SANCHEZ🎥 YouTube: https://www.youtube.com/@codiesanchezct📸 Instagram: https://www.instagram.com/codiesanchez📽️ TikTok: https://www.tiktok.com/@realcodiesanchezOTHER THINGS WE DO🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN🏠 Resibrands: https://resibrands.com/💰 CT Capital: https://contrarianthinking.biz/4eRyGOk🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8uLearn more about your ad choices. Visit megaphone.fm/adchoices