Big Money Strategies
Big Money Strategies
Tori Kopke
UNFILTERED: How Is That Word of the Year Going?
16 minutes Posted Jul 11, 2025 at 10:06 am.
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Show notes

What does leadership really look like when you're building a business from the bush—and how do you keep your "word of the year" alive when life gets loud? In this unfiltered, mid-year reset, Tori shares why she's tossing "nice" to the side and stepping into her role as a true industry leader. You'll hear the behind-the-scenes on why this season is different, why it's okay (and powerful) to ruffle a few feathers, and what it takes to elevate your business when you're surrounded by the noise of shifting markets.

Key takeaways:

  • Why being relatable won't get you paid—and why stepping up as an expert is the game-changer for rural women

  • How to reconnect with your word of the year (even if you've forgotten it!)

  • The "Project Elevate" approach to next-level growth—what it looks like to hold space for seasoned business owners and challenge the status quo

  • Permission to pivot: letting go of words, goals, or plans that no longer fit, and how real leaders evolve with the market

  • Sneak peek at what's coming this season (think: trust recession, market shifts, and adapting strategy with heart)

Whether you're feeling out of alignment, ready for a change, or fired up for the next level, this episode is your invitation to lean back into your word, your vision, and your unique leadership—even if it means being a little less "nice."

Let's Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject ✨ I'm offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337