Intro2:51 - JL Garofalo background and defining product7:24 - The difference in being intentional with product and content10:39 - YouTube is the only channel where you need to separate content12:20 - If you knew for sure your content would be successful in 10 years, what kind of content would you make?20:56 - Advice for a content creator trying to find that pull towards what will make them happy and successful24:57 - Combining the self-awareness of what you like with disregard for the judgement of external people34:00 - OutroJL Garofalo on Twitter: https://twitter.com/FYFJohnLukethis video is about (marketing,branding,the creator economy,nick ercolano,jack settleman,snapback sports,bdge,bdge fantasy football,big content,big content podcast,big content bdge,big content snapback,big content nick ercolano,big content jack settleman)