In this episode, we look at how the New York Public Library got Instagrammers to embrace classic literature and in the process, get young people to fall in love with reading again.Join Big Brand Hack host Serene Loong and her guest, Daniel George Wan, Creative Director and Managing Partner, The Catalyst Agency as they discuss what lessons you can apply to your business.For the case study video and more, visit www.bigbrandhack.com