Pay attention to what your customer wants and then sell it to them. On today’s show, Gerry Foster reminds us to always be customer-centric when aiming for growth. Understanding the difference between the audience’s wants and needs is essential. Gerry teaches us how we can determine these two and notes the importance of speaking to the wants of the client. In a competitive market, you must find a way to be distinct at the same time satisfy your customers’ wants.Love the show?&nbsp;Subscribe, rate, review, and share!<ul><li><a href="https://gerryfosterbranding.com/how-to-subscribe-rate-our-podcast-5-stars-on-itunes/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">Here’s How »</a></li></ul>Join the Big Brand Formula Community today:<ul><li><a href="https://gerryfosterbranding.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">gerryfosterbranding.com</a></li><li><a href="https://twitter.com/GerryFoster" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">Twitter</a></li><li><a href="https://www.facebook.com/Gerry-Foster-Marketing-108826962483165/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">Facebook</a></li><li><a href="https://www.linkedin.com/in/gerryfoster/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">LinkedIn</a></li><li><a href="https://www.youtube.com/user/GerryFosterMarketing" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">YouTube</a></li></ul>

Make an Emotional Connection

Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passive income over time. Let Gerry give you the playbook that enables you to chart a bold new path to making more money. Join us every week on the Big Brand Formula podcast and give yourself the ultimate advantage in the marketplace.