Coolpaste is a sustainable packaging design that literally thinks outside the box. The designer Allan Gomes gave birth to an eco-friendly alter ego of our trusty old toothpaste.

The tube is made of impermeable cardboard and the cap is made of biodegradable Polylactide (PLA), a bioplastic derived from renewable resources such as corn starch, tapioca roots or sugarcane. The Coolpaste tube itself has a tab to hang it in the Point-Of-Sale shelf. This makes an outside packaging obsolete resulting in being lighter for transport, reducing waste and creating a unique branding. This smart eco-design solves logistical and environmental issues for global toothpaste brands.