Functional products were one of the biggest trends in 2020 for the food & beverage industry.  From beverages to snacks, shoppers were gravitating towards products that not only taste great but also offer additional benefits. This week on Beyond the Shelf, we spoke to the duo behind the extremely popular better-for-you soda company Poppi, Allison & Stephen Ellsworth. In this episode, Allison and Stephen told us all about how they created their delicious functional soda, as well as their experience securing a major investment opportunity on the hit ABC television show Shark Tank. They also gave us a sneak-peak into the very bright future of the company, including a huge growth in distribution in 2021.