Neal Sivadas is a senior at the University of Southern California studying the Business of Cinematic Arts with a minor in Applied Analytics. He is an aspiring Product Marketing Manager with a focus in helping brands understand and market to the Gen Z audience. He created the Find Gen Z Series, the most followed Gen Z newsletter on LinkedIn with 10K subscribers. Previous internships include product marketing management at Amazon, strategy and insights at VaynerMedia, in addition to directing digital strategy for the Trojan Marketing Group and strategy at JUV Consulting.