"I think we're at that time where we can actually professionalize this industry, and we can have the standards that we want to set, and we can offer people careers." In this episode, we are joined by Joanne Mathews, founder and CEO of Ten Health & Fitness, one of London's longest-running Dynamic Reformer Pilates brands, now growing into franchising with Tenreformer. They explore why London's reformer studios have grown 72% in 18 months against just 50% growth in demand, and what that satu...