What’s most important in business and how can you measure it? There are all sorts of financial metrics that might point to an answer on the later. However, perhaps business is less tangible than that.Instead it might be about relationships and trust.If your brand is your reputation, that’s forged in time through trust. And trust is based on people connecting and forming relationships.Who better to reveal all about this than Cathy Dunbabin, Founder and Director of the business networking group, Opendoorz. She talks to me about the need to connect with people you trust in order to do business and how networking groups are a key facilitator of this. This episode was recorded just before the coronavirus lockdown measures were introduced however, we think you’ll find that many of the principles discussed apply regardless of the economic circumstances.FOLLOW Cathy DunbabinLINKEDIN: https://www.linkedin.com/in/cathydunbabin-networkingexpert/TWITTER: https://twitter.com/cathydunbabinINSTAGRAM: https://www.instagram.com/cathydunbabin/FOLLOW Chris ThompsonLINKEDIN: www.linkedin.com/in/chrisstephenthompsonTWITTER: twitter.com/thompsoncstINSTAGRAM: www.instagram.com/talesofthomo/FOLLOW OpendoorzLINKEDIN: https://www.linkedin.com/company/opendoorz-ltd/TWITTER: https://twitter.com/opendoorzukFACEBOOK: https://www.facebook.com/opendoorzbusinessnetworkinghttp://www.opendoorz.biz/FOLLOW WellersLINKEDIN: linkedin.com/company/wellers-accountantsTWITTER: twitter.com/WellersSMEINSTAGRAM: www.instagram.com/wellerssme/FACEBOOK: https://www.facebook.com/WellersSME/https://www.wellersaccountants.co.uk/home