Given the amount of consumption online, video has become central to businesses marketing efforts. This is especially the case when communicating through social media.According to research by Hubspot, "50% of consumers want to see videos from brands". This allows businesses to create brand awareness, generate leads, and on-board new customers. Who better then than Jay Middleton of The Animation Guys, to discuss all the intricacies of video. How to make them, the different types, hosting, promotion, and measurement.FOLLOW Jay MiddletonLINKEDIN: https://www.linkedin.com/in/jamien-middleton INSTAGRAM: https://www.instagram.com/instajamien/FOLLOW Chris ThompsonLINKEDIN: www.linkedin.com/in/chrisstephenthompsonTWITTER: twitter.com/thompsoncstINSTAGRAM: https://www.instagram.com/talesofthomo/FOLLOW The Animation GuysLINKEDIN: https://www.linkedin.com/company/the-animation-guys/TWITTER: https://twitter.com/animationguys INSTAGRAM: https://www.instagram.com/theanimationguys/FOLLOW WellersLINKEDIN: linkedin.com/company/wellers-accountantsTWITTER: twitter.com/WellersSMEINSTAGRAM: www.instagram.com/wellerssme/