Sam Johnston, like most rural kids, was shipped off to a Sydney boarding school which is where he first became aware of the disconnect between the product and consumer.

In this episode, Sam shares how these experiences inspired him and his mate to start #thankafarmerforyournextmeal, a social media campaign-turned-movement with the goal to showcase the Australian ag industry while educating folks on where their food comes from.

Resources and links:

• Thank A Farmer For Your Next Meal

Connect:

• Rural Bank website
• Rural Bank on Facebook
• Rural Bank on Twitter
• Rural Bank on LinkedIn
• Rural Bank on YouTube

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.