In this week's episode of Along the Keel, I sit down with Rick Whittenbaker, Chief Marketing Officer for Howler Brothers. Nestled deep in the heart of Austin, Texas, Howler Brothers brings together a unique perspective on outdoor culture and what most would describe as good wholesome living. Fishing, surfing, exploring, and having a good time are all part of the Howlerverse, and it's no surprise that these guys have been around for over a decade. Rick and I go deep into what makes Howler Brothers so special while at the same time discussing the importance of building a culture and brand and being authentic. His experience in the outdoor industry and as an entrepreneur is full of nuggets that I think we can all apply in our own lives, regardless of whether or not you own a business.

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