After many years at Bain helping start our Retail practice, Erika Serow left to become the US CEO of Sweaty Betty before returning to the firm as our Chief Marketing Officer. Erika’s leadership career stems from her desire to be an operator and run a retail business, but over time found that she truly enjoys working with smart and skillful people for a brand that she believes in. On this episode, Erika shares her journey to Bain, what made her choose the firm as a place to build her career, and how her passions led her to become our Chief Marketing Officer.