Maddy Osman discovered her deep love for all things digital back when she was doing freelance work in tech. Finding her purpose in this space, she strived to grow her skills and build her network, eventually starting her own B2B content SEO agency. In this episode, she joins Asmita Puri to share the genesis story of The Blogsmith, as well as her strategies for maintaining a collaborative team and setting the right business standards. Maddy also discusses how she mastered the art of work delegation that allowed her to step away from the daily operations that consume a huge chunk of her time.