Beyond Rockets
Beyond Rockets
Clark Dunn
Episode 271: From Rome to Rocket City: The Story Behind ShopMOSS
18 minutes Posted Mar 3, 2026 at 12:00 pm.
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In this episode of Beyond Rockets, Clark Dunn sits down with Vania, founder and creator of ShopMOSS, a jewelry and apparel boutique located in the Village of Providence in Huntsville.Vania shares her journey from moving to the U.S. from Rome at age 12 to building a creative brand deeply rooted in her Italian heritage. After earning a degree in graphic design and spending a decade in photography, she picked up clay on a whim in 2018 and began sculpting statement earrings that quickly gained traction online. What started as a small creative experiment grew through pop-ups, community support, and years of consistency before becoming a brick-and-mortar storefront.Now six months into her retail space, Vania reflects on the leap from online to in-person retail, building a team, navigating her first holiday season, and creating a shopping experience centered on self-expression through ShopMOSS’s signature charm bar. She also shares what she wishes she knew before opening and what’s next for the brand.This is a conversation about creativity, culture, community, and the courage to build something tangible in Huntsville.


https://shopmosshandmade.com

https://www.instagram.com/shopmoss/