Steve Gordon, bestselling author and founder of The Unstoppable CEO, shares his insights on how you can turn your podcast into a powerful networking and business growth tool.
How to turn your podcast into a networking tool
During our conversation, Steve shares:
- Why the true value of a podcast is in two small audiences: an audience of prospects, and an audience of influencers who can refer clients your way
- The three kinds of purchases potential clients need to make before they are ready to work with you
- How to handle the conversation with potential guests who might be good clients or referral partners
- The power of sponsoring your own podcast
- What a WOW Kit is and how you can use it to nurture your network
- How to nurture your relationship with podcasts guests
Steve's words of inspiration: Become Unstoppable. Yes, there'll be bumps along the way, but you can overcome them. Just stay focused and take action.
More about Steve GordonSteve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services.
Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing and referral systems for high-ticket/high-trust products and services.
Learn Steve's exponential network strategy at UnstoppableCEO.Net/Beyond
Connect with Steve on Social Media