Many brands struggle to connect authentically with Gen Z, often misunderstanding their needs and missing the mark. At just 18 years old, Jake Bjorseth recognized this gap and founded Trndsttrs to help businesses truly understand younger consumers. His relentless focus on Gen Z’s unique mindset and communication style helped him land major clients like McDonald’s and rapidly grow his team. In this episode, Jake joins Kevin to discuss common misconceptions about Gen Z, the importance of understanding consumer behavior, and how brands can rethink marketing strategies to genuinely engage younger audiences.Jake Bjorseth is the founder of Trndsttrs Media, a 100% Gen Z-owned and operated marketing agency focused on connecting brands with younger consumers through culture-driven storytelling and influencer marketing.In this episode, Kevin and Jake will discuss:(((((((((((Jake Bjorseth is the founder of Trndsttrs Media, a 100% Gen Z-owned and operated marketing agency focused on connecting brands with younger consumers through culture-driven storytelling and influencer marketing. He has collaborated with clients like McDonald’s, L’Oréal, The North Face, and Johnson & Johnson to deliver impactful marketing strategies. Jake is also the co-founder of Sugar AI, a platform bridging gaps in the brand-creator ecosystem.Connect with Jake:Jake’s Website: trndsttrs.com Jake’s LinkedIn: linkedin.com/in/trndsttr Resources Mentioned:Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail by Ray Dalio: https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276 From Stuck to Breakthrough:Ready to break free from what's holding you back? Join the From Stuck to Breakthrough challenge.This FREE, five-day live experience will help you uncover hidden solutions to your toughest challenges—whether it’s in your business, health, wealth, or relationships.Sign up today at blindblaming.com