When copywriter Melissa Harstine brought her business into the online space, she wondered what kinds of marketing activities would replace the coffee chats and networking meetings that had worked for her offline and allow her to market her business in a personal, intentional way. Strategic collaborations like guest podcast interviews and email newsletter takeovers turned out to be the right fit for her. In this episode, Melissa joins me to talk about why she decided to focus on collaborations and about how she got started with them. We also talk about the steps she takes to help her get a yes on a pitch and about the surprising things collaborations have helped her learn about her business.

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Learn more about Melissa: www.melissaharstine.com

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