A few years ago, while doing a rebrand of my business, I realized that my number one value in business was choice. I’m talking about choice in how you spend your time and shape your work, and choice in how you design your business to better support your life. And not only did I want my brand to stand for choice - I also wanted to embody the value of choice in my business day to day. In this episode, I’m talking about why it’s so important to me to live out my brand values in my business. I’m also sharing specific ways I’ve embodied the value of choice in everything from my schedule to my services to my marketing to my client work so you can steal from my ideas if you want to bring more choice into the way you do business too.

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