Better Sex
Better Sex
Jessa Zimmerman
372: [Soapbox] The three biggest apology mistakes
7 minutes Posted Mar 12, 2026 at 2:42 pm.
Show Intro00:46 Soapbox Setup01:22 Mistake One Too Fast02:51 Mistake Two Misusing Sorry04:31 Mistake Three Sorry But05:25 Wrap Up Take Ownership05:51 Outro And CreditsWant to learn more about my sponsored charity? Charity: Water is committed to providing clean water to every human on the planet, 100% of your contribution will be used directly for water projects around the globe. You can learn more at https://www.bettersexpodcast.com/water.More info and resources:Secret Podcast for the Higher Desire Partner: https://www.intimacywithease.com/hdppodcastSecret Podcast for the Lower Desire Partner: https://www.intimacywithease.com/ldppodcastHow Big a Problem is Your Sex Life? Quiz – https://www.sexlifequiz.comThe Course – https://www.intimacywithease.comThe Book – https://www.sexwithoutstress.comPodcast Website – https://www.intimacywithease.comAccess the Free webinar: Intimacy Made Easy: 3 Secrets to Bridging Libido Differences: https://intimacywithease.com/masterclass This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jessazimmerman.substack.com/subscribe
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Sex therapist Jessa Zimmerman shares a soapbox episode on three common apology mistakes that prevent real relationship repair. First, apologizing too quickly can skip the empathy your partner needs to feel understood, so she encourages “climbing into their movie” before taking accountability. Second, phrases like “I’m sorry you feel that way” or “I’m sorry that happened to you” misuse “I’m sorry,” which she reserves for responsibility and remorse, and can sound judgmental; she suggests using clearer empathic language instead. Third, adding “but” after an apology turns it into an explanation or excuse that undermines repair, so an apology should fully own the specific behavior and its impact. 00:00 Show Intro00:46 Soapbox Setup01:22 Mistake One Too Fast02:51 Mistake Two Misusing Sorry04:31 Mistake Three Sorry But05:25 Wrap Up Take Ownership05:51 Outro And CreditsWant to learn more about my sponsored charity? Charity: Water is committed to providing clean water to every human on the planet, 100% of your contribution will be used directly for water projects around the globe. You can learn more at https://www.bettersexpodcast.com/water.More info and resources:Secret Podcast for the Higher Desire Partner: https://www.intimacywithease.com/hdppodcastSecret Podcast for the Lower Desire Partner: https://www.intimacywithease.com/ldppodcastHow Big a Problem is Your Sex Life? Quiz – https://www.sexlifequiz.comThe Course – https://www.intimacywithease.comThe Book – https://www.sexwithoutstress.comPodcast Website – https://www.intimacywithease.comAccess the Free webinar: Intimacy Made Easy: 3 Secrets to Bridging Libido Differences: https://intimacywithease.com/masterclass This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jessazimmerman.substack.com/subscribe